Jesus as Pitchman... Yeah, That's a Bad Idea

This history of marketing is replete with really, really bad ideas executed to their horrendous conclusion.

Trivializing Jesus by using him as your pitchman is one such cataclysmic error in judgment.

Apparently, per Fox News.com, a Singapore company had the complete lack of insight to market their beauty aids with Jesus on every item under the logo "Looking Good for Jesus."

Yes, this is offensive, but also so blatantly in bad taste it's almost funny.

• There's the Virtuous Vanilla Lip Balm that offers to make you "Be Worthy" and "Be Noticed."
• The Repair Fit-It-Kit says you should "Get His Attention" and to "Redeem Your Reputation and More!"
• The Looking Good for Jesus purse has the slogan "Show Him the Money."
• Use the Trusty Mirror to "Look Your Sunday Best."
• And, my personal favorite, the Sparkle Cream helps you "Get Tight with Christ!"

How on God's great green Earth does a company get together in their little board room, mulling over how to increase sales and revel in glee when someone stands up and says "I got it! Jesus!"

Not only is that an apocalyptically bad idea, but to continue down that same bad path as to come up with slogans following the whole "Looking Good for Jesus" marketing campaign... amazing.

What's their next campaign? "Looking Bad for Buddah?" "Looking Thin for Thetas?" "Looking Athletic for Atheists?" "Looking Slim for Satan?"

I've seen a lot of bad marketing ideas come and go, but Looking Good for Jesus?

Wow... that'll be hard to top!

See for yourself.

Matt Maher is Coming to Town!

This Friday, February 15th, Matt Maher will be perfoming at St. Raphael's Catholic Church in St. Pete. Maher is the best and most talented Catholic rock musician ever. His words, lyrics and music are amazing. He's awesome.

So, if you can, come see the show. You won't regret it!

You can order tickets and parking passes on line HERE:

http://www.straphaelevents.com

See you there!

How to Fix Government Spending

A co-worker and I were discussing government waste and that they shouldn't ask for a dime more of our money until they've fixed how to spend the money we already pay them in taxes. Through this conversation we came up with a very simple way for every single American to become immediate watchdogs of government spending.

Profit Sharing.

At my company we receive profit sharing checks every six months. A small percentage of the overall profit of the company is paid to every employee. This effects our decisions and behavior in the workplace. If fellow employees see waste, you'll often hear someone say "stop wasting our profit sharing."

Well, how different would our nation be if every citizen over 18 years of age were to receive a profit sharing check for every time our tax income surpassed our tax expenditures. I'm certain people would become increasingly diligent not only on current government waste, but the passage of bills, entitlements or tariffs that would decrease our ability to "turn a profit."

Another simple way to make people see this waste is to no longer allow taxes to be automatically deducted from our paycheck. If people had to personally write a check for the amount of taxes they currently pay, they would immediately demand change. But, since we don't see money we don't feel its absence.

Just a few simple ideas that could change everything in a hurry.

Unfortunately, both ideas would move power from the politicians to the average citizen... so they'll never happen.