Wednesday, February 15, 2006

MovieBeam On-Demand

The future of entertainment will be split into two areas... live content and stored content. And stored content will be delivered, on demand, to a set top hard drive like Tivo or any other Digital Video Recorder. Then, you can play any movie whenever you want it.

One of the business model challenges was how to get those movies to you in a timely manner. Some have them being downloaded over phone lines, others via DSL or other broadband internet connection.

A new endeavor, called MovieBeam, is a set top box with 160 gig hard drive that connects to your TV preloaded with 100 movie titles. If you want to watch a movie, you pay once per movie and can watch it as many times as you want within 24 hours. You get automatically billed to a credit card once a month for each movie you watch.

How the movies get to your set top is pretty interesting... MovieBeam doesn't need an internet connection. Instead, it has a digital antenna that you simply hide behind the entertainment center and new movies are downloaded to your set top all the time. It makes it truly on-demand. And new movies are said to be available at the same time they are available for rental in video stores.

Pretty cool stuff.

This is just one of the options being thrown out there. The on-demand world has not been defined yet. It'll be interesting which business model ends up being the standard.



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