Jesus as Pitchman... Yeah, That's a Bad Idea

This history of marketing is replete with really, really bad ideas executed to their horrendous conclusion.

Trivializing Jesus by using him as your pitchman is one such cataclysmic error in judgment.

Apparently, per Fox News.com, a Singapore company had the complete lack of insight to market their beauty aids with Jesus on every item under the logo "Looking Good for Jesus."

Yes, this is offensive, but also so blatantly in bad taste it's almost funny.

• There's the Virtuous Vanilla Lip Balm that offers to make you "Be Worthy" and "Be Noticed."
• The Repair Fit-It-Kit says you should "Get His Attention" and to "Redeem Your Reputation and More!"
• The Looking Good for Jesus purse has the slogan "Show Him the Money."
• Use the Trusty Mirror to "Look Your Sunday Best."
• And, my personal favorite, the Sparkle Cream helps you "Get Tight with Christ!"

How on God's great green Earth does a company get together in their little board room, mulling over how to increase sales and revel in glee when someone stands up and says "I got it! Jesus!"

Not only is that an apocalyptically bad idea, but to continue down that same bad path as to come up with slogans following the whole "Looking Good for Jesus" marketing campaign... amazing.

What's their next campaign? "Looking Bad for Buddah?" "Looking Thin for Thetas?" "Looking Athletic for Atheists?" "Looking Slim for Satan?"

I've seen a lot of bad marketing ideas come and go, but Looking Good for Jesus?

Wow... that'll be hard to top!

See for yourself.